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TANGERINE
Changing people’s expectations of their bank
YOU WORK HARD FOR YOUR MONEY.
DOES YOUR BANK?
Canadians were apathetic about banking.
They knew big banks were ripping them off with high fees and interest rates, but a few dollars here and there wasn’t enough to make them switch to a bank with no fees. As one of the country’s largest alternative banks, Tangerine needed to remind them just how hard they work for every dime, so they’d be more inclined to keep them.
ASSOCIATE CREATIVE DIRECTION | COPYWRITING
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