YOU GOTTA GET TO GET IT

 

On Feb 1, 2013, Netflix released its first ever ’Netflix Original’ production - the first of many to follow. This was a pivotal moment in Netflix history. One that distinguished their service from all competitors. Original content, you couldn’t find anywhere but Netflix.
 

So if you didn’t have Netflix, then the Frank Underwood quotes quipped back and forth between friends would go over your head. The cornucopia of pop culture references from Orange is the New Black would go unappreciated. You’d risk becoming out of the loop… irrelevant… unable to partake in office banter.
 

The campaign: You gotta get it to get it. With spots using tropes and cultural references from popular Netflix shows that you would only understand and appreciate if you had Netflix. Demonstrating the value that Netflix brings, through our ads themselves.