To an Indigo shopper an elevated Christmas is intricately planned, thoughtfully curated, delicately considered and exquisitely executed. It doesn’t look extra special because it’s Christmas, but because that’s how the kind of people who shop at Indigo live their lives year-round.

 

When this Canadian institution asked us to help them win the brand battle royale – Christmas gifting season –  we know the only way was by telling stories no other Canadian brands can: painting a picture of how Indigo-ers celebrate, indulge, share, gift, and host the Indigo Christmas way.

That’s an Indigo Christmas.