THIS IS MY BODY

 

The protein supplement market has long been dominated by male-centric ideals of strength, epitomized by Schwarzenegger-like physiques and unrealistic body standards. Re-launching Body Fortress, we seized the chance to redefine true strength for every body—male or female, big or small, lean or curvy, young or old.
 

This is My Body – a platform, designed to reach those who never considered protein supplements before. Launched in 2024, Body Fortress is now shaking up the category with a bold, progressive brand positioning that reflects its namesake and innovative product lineup.